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What The Project Is Doing

"We have to ensure the forests are worth more alive than dead"

HRH The Prince of Wales 

HRH The Prince of Wales addresses the Amazon Private Meeting

HRH The Prince of Wales addresses the historic Amazon Private Meeting at St James' Palace, London. May 2008

"The Prince’s Rainforests Project works with governments, business, NGOs and individuals to increase global recognition of the contribution of tropical deforestation to climate change and to find ways to make the rainforests worth more alive than dead." - Mission statement of The Prince's Rainforests Project

Beginnings

Set up in October 2007 as the natural progression of a career devoted to concern about the environment. [read more]

Opportunity and Urgency

There is new global recognition of the role played by the rainforests in both promoting and mitigating climate change, but acute pressure on their survival is coming from commodity prices and soaring global demand for beef, soya and palm oil. [read more]

Project Process

"The task is to review, develop and propose practical mechanisms that acknowledge the true value of the eco-system services provided by the world’s remaining rainforests...provide credible incentives to host nations, and to local communities that out-compete the drivers of rainforest destruction.” [read more]

Communications Strategy

Four stages culminating in an event, yet to be announced, in mid-2009 which will both define the Project solutions to date on behalf of the rainforests, and issue a mass call to action to generate the political will to enact those solutions. [read more]

Research

A summary of the Project commissioned research on perceptions of rainforests, their link to climate change and the response to the problem of deforestation. [read more]

Project Activity

Initiatives engaged in by the Project and reports of Project activity. [read more]

Concurrent Initiatives

The PRP will work alongside other governmental and non-governmental initiatives, including the critical UNFCCC process to complement and add to the work they are doing [read more]